As a Channel Marketing – Dy. Manager, you will be responsible for planning, implementing, and managing sales promotion marketing activities within a designated region. Your primary objective will be to increase brand awareness, drive sales, loyalty program and ensure customer engagement through effective promotional strategies. You will work closely with the sales team, marketing department, and external vendors to develop and execute promotional campaigns tailored to the region's specific needs.
Key Responsibilities:
· Develop and implement regional sales promotion strategies to achieve sales targets and business objectives.
· Collaborate with the marketing team to create compelling promotional materials, including print advertisements, digital content, and promotional events.
· Conduct market research to identify opportunities for promotional activities and stay informed about competitors' strategies.
· Develop and execute a comprehensive loyalty program strategy aligned with the company's business goals and customer retention objectives in your designated region
· Design and implement innovative and engaging loyalty program initiatives, including points-based systems, tiered rewards structures, special promotions, and personalized offers in your allotted region
· Build and maintain relationships with key stakeholders, including retailers, distributors, and local businesses, to facilitate promotional partnerships and co-marketing opportunities.
· Coordinate promotional events such as influencer’s workshop/meet, Trade partner meet, sales promotions, trade shows, and experiential marketing activities.
· Monitor and analyze the performance of promotional campaigns, including sales data, customer feedback, and ROI, and make recommendations for optimization.
· Work closely with the sales team to ensure alignment between promotional activities and sales objectives, providing support and training as needed.
· Manage promotional budgets, negotiate contracts with vendors, and ensure cost-effective implementation of promotional initiatives.
· Stay up-to-date on industry trends, consumer behaviour, and emerging technologies to continuously improve promotional strategies and tactics.
· Travel within the designated region to oversee the execution of promotional activities and provide support to field sales representatives.
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